CASE STUDY
Optus Hybrid Retail Roadshow 2020
Key Highlights
Overview and Objective
The Optus Retail Roadshow is an annual event which in a ‘normal’ year would take place in person and across two days. Optus put FCM Meetings & Events on the pursuit to engage with Optus Retail Managers to re-energise and motivate them to bring their A-game for the upcoming pre-Christmas period. Ensuring they are aligned with the company vision and equipped to succeed.
Second to that and just as important, they wanted to recognise and thank their people for all their hard work and achievements over the last quarter, ensuring they feel valued and proud to work for Optus. The greatest task at hand overall for FCM Meetings & Events, was to turn a 2 day roadshow event across 5 cities, into a COVID-safe Hybrid Event whilst guaranteeing the key objectives of the event.
The Brief
- 1000 attendees, 12 live speakers , 8 venues, 5 cities, 3 time zones.
- 3-week lead to execution timeline.
- Maintain interaction and engagement within a hybrid event.
- Comprehensive COVID-safe plan.
Highlights and Results
- Engagement was the core focus for measuring success for the Optus Roadshow 2020.
- We were able to measure engagement through the registration statistics, attendance, live viewing as well as Q&A interaction.
- The event had just under 300 live attendees and approximately 600 online attendees.
“WOW! We created something pretty amazing together and I am very grateful for the dedication and professionalism you gave myself and the team in the lead up….. Thank you thank you thank you. I had fun and loved bringing our Amazing People together for the first time in 2020. Thanks for the laughs and magic team.”
KATIE KEYS
Optus Event Manager, Retail & Channel Sales
Approach
Branding consistency
Every possible opportunity to brand the event was identified and used. FCM Meetings & Events built a unique and slick event website, content presentations, and video frames which highlighted the young, fresh, and innovative Optus branding throughout the event.
Sponsorship Engagement
Optus appointed an exclusive sponsor as their major event partner. The exclusive sponsor was present at each live location with the opportunity to network with the audience during pre-drinks, we developed a gamification quiz that the audience could engage with pre-event with amazing prizes – encouraging engagement with the sponsor/navigation of the virtual platform ahead of the event. They were also allocated a spot to update the nation-wide audience within the show schedule.
A Seamless Solution
Hybrid events enable online and live audiences to interact simultaneously with speakers and other commentators, as well as with each other during the event. All guests registered online through a fully Optus branded event website and were able to choose whether they wanted to attend their State session in-person (up to the COVID-safe capacity) or tune in for the virtual experience. FCM Meetings & Events utilised local staff across all 5 major cities across 8 studios managing the in-person and AV elements of the hybrid event. A central control centre was located in Sydney to ensure a seamless streaming experience between state in –person audiences as well as through the virtual platform for those engaging from their homes.
With the need to showcase local and nationally relevant content across all major cities, FCM Meetings & Events implemented a dynamic combination of live and pre-recorded content, packaged into an online broadcast event. For those who were able to congregate, they were able to do so in local theatres, where social distancing was managed based on COVID-safe guidelines without the audience feeling too spread out. For those who couldn’t congregate in person, FCM Meetings & Events utilised crowdcomms as the virtual streaming solution allowing for them to feel a part of the content
Audience Experience
Whether they were in-person at the studio, a part of the live audience or streaming virtually, all guests were welcomed with entertainment from a live DJ, energising them so that they were ready for an actioned packed hybrid event. Virtual attendees had their own choice of catering with WISH gift cards. In-person guests experienced individual snack packs and drinks.
Captivating an audience with a very sophisticated understanding of screen content, FCM Meetings & Events provided short, relevant and authentic video interludes. Various forms of content was used and FCM Meetings & Events channelled the setting of a live TV show – a polished TV broadcast with a live studio audience.
QR codes were used for in-person guests so they could interact and ask questions to speakers with ease. Virtual audiences were able to submit their questions via our virtual platform Q&A portal.