Supporting Te Wiki o te Reo Māori (Māori Language Week)

Proudly embracing the heritage of Aotearoa

We are proudly embracing the heritage of Aotearoa in support of Te Wiki o te Reo Māori (Māori Language Week)!

At FCM, we believe in the importance of preserving indigenous culture and language all around the world, and our commitment starts here, at home. 

This week we share Māori legends and tales across the beautiful Aotearoa, interesting facts, Māori Travel Phrases that you can try as well as the inspiration behind our bespoke pattern, created by our very own in-house designer Juran Haurua. Designed to be symbolic of the Matariki star cluster and the Polynesian Triangle between Easter Island, New Zealand and Hawai'i - known as Hawaiiki - the pattern speaks to the wonder of travel and the ancestral roots of the Māori.

Maori Travel Phrases

Did You Know

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At the beginning of the 19th Century, Te Reo Māori was the dominant language of New Zealand.

Whilst largely due to the lack of colonists at the time, the Te Reo language was used widely by all and not limited to just Māori communities.
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Traditionally, the Māori language was never written down.

Te Reo, the Māori language, grew in New Zealand over hundreds of years and traditionally was only communicated orally. Until the 1800’s, the use of Waiata (songs), tales and legends and symbolism through carving and weaving is how the language and history was passed down.
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Te Reo Māori features variations in the dialect based on your rohe (region).

Due to the different origins of the original settlers, the Māori language arose in different ways due to the relative isolation of the population as they settled around Aotearoa. The greatest variations come in pronunciation and vocabulary and can have differences depending on the local iwi and community.

Bespoke Pattern

Bespoke Maori Language Week pattern

 

Our bespoke pattern is created by our very own Juran Haurua, Head of Creative Studio, Flight Centre Travel Group New Zealand.

The inspiration behind the pattern was taken from research of Hawaiki which is known as the traditional Māori birth place of origin. The first Māori are said to have sailed to Aotearoa (The land of the long white cloud) from Hawaiki. It’s also known as the Polynesian Triangle referring to 3 points - namely Hawai’i, Easter Island and New Zealand.

The significance of our pattern comes from the Matariki Calendar and its 9 stars. Matariki is a cluster of stars visible during the mid-winter season and is commonly used to mark the beginning of the new year. In the past iwi used Matariki to navigate large distances across the Pacific Ocean to reach Aotearoa and discover new land.

As an adaptation of this, our designer Juran Haurua created the 9 triangle (Tapatoru) pattern to honor these findings and to also encompass the Hawaiki Polynesian Triangle. Within the pattern, you can find more or less within it but he deliberately kept it ambiguous as there varying views on how many there are between iwi. 

Te Reo Māori Map of New Zealand

Maori Map of New Zealand