White Paper: The story of Sam:]

story of sam | business travel chatbot | FCM Travel Solutions
Many travel management companies use technology to simply enhance existing tools for online booking, expenses or reporting, rather than to drive innovation for the business traveller’s experience. It was this disconnect that fueled the imagination of travel managers at FCM to pioneer a specific traveller-focused mobile application, the Smart Assistant for Mobile, or Sam:] for short.

When the idea was conceived back in late 2015, the brief for Sam was clear: create a mobile app that works across both Apple’s App Store and Google Play, that will put business travellers' needs first and put all the information, documentation and advice they need in one place in a fun, friendly, informal and easy-to-use way.


When we created Sam, it couldn't be just another itinerary app. For Sam to work, it had to have personality and purpose, replicating the one-to-one personal service offered by FCM’s own experienced travel consultants. Sam offers seamless support for both travellers and travel bookers - our latest white paper tells you everything you need to know. 

Fill out the form below to download your FREE white paper!