Since the 1960s the world’s travel industry has relied on the Global Distribution Systems (GDS) to aggregate travel content. The rise of digital channels now enables airlines to exert more control over what they want to display to the customer and unbundle products such as seats and meals.
NDC is a new standard of transmitting data, developed by IATA, that allows airlines to distribute their content separately and in real-time. Many airlines see NDC as an enabler to deliver better content to everyone and therefore improve the travel experience. But how does this affect the corporate traveler?