GUIDE
Return on investment and engagement: A guide to consolidating business travel with meetings & events
Organising meetings and events (M&E), and travelling to them, is a sizeable percentage of company budget.
It's also a responsibility sitting increasingly with procurement and travel manager teams; a 2024 survey from Business Travel Show Europe found 32% of responding business travel buyers felt M&E would soon form a part of their role.
With this merging of categories, there are opportunities to consolidate, optimise, and consider the needs of a M&E specialist. But it’s not all about the numbers; there’s the creative, fun side of events to consider too.
So, how can consolidation drive return on investment (ROI) and return on engagement (ROE)?