White Paper: Behavioural economics and your travel programme


Behavioural economics and your travel programme

Understanding behavioural economics can lead to travel programme policies which deliver a seamless booking and travel experience – while reducing traveller friction.

Behavioural Economics is a relatively new field that combines insights from psychology, judgement, decision making and economics to generate a more accurate understanding of human behaviour.

Download the white paper for insight including: 

  • Designing a travel programme to reduce traveller friction
  • Sources and warning signs of traveller friction
  • What travellers crave
  • Predicting future behaviour 

Download the white paper and learn: 

  • How behavioural economics works for travel policies
  • Sources of traveller friction
  • How to combat traveller friction 
Behavioural Economics

For information on how we handle your data, please read our Privacy Notice.