Special Report: Women in business travel
Women in business travel
In an age where gender diversity is a red-hot topic, are corporate travel programmes conditioned to treat their male and female travellers the same or is the trend towards personalisation and the cost of talent retention forcing travel managers to consider whether a more tailored approach is beneficial?
In 2016, research amongst female travel buyers and their travellers found that, the main, travellers were treated equably. Only 21.94% said that women were treated less well than the men but 70.02% believed that travel suppliers should try harder to address the needs of female business travellers. The same research suggested a dis-engagement with travel policy. 77% felt policy should take account of female travellers’ specific needs.
Two years on, have things changed? Are travel programmes treating male and female travellers any differently and, if not, are travel managers missing a trick?