Understanding behavioural economics can lead to travel program policies which deliver a seamless booking and travel experience – while reducing traveller friction.
A hot topic for business in 2018, Behavioural Economics, is a relatively new field that combines insights from psychology, judgement, decision making and economics to generate a more accurate understanding of human behaviour (Harvard Business Review 2017).
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Put simply, behavioural economics looks at how people make decisions about what they will buy and how much they will pay. This white paper explores how a well-planned travel programme with solid policies, compliance and strategies in place can positively influence travellers to make better choices about their trips – and increase the effectiveness of your travel programme.
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