How travellers and arrangers are using Sam
In June 2026, Sam went live in FCM Platform.
Our game-changing business travel agentic AI is already saving travellers and arrangers thousands of hours by speeding up travel-related tasks and queries.
And what's even better is it's improving the already-impressive service from our travel consultants.
Key Statistics
Global impact and scale
How our AI approach raises travel management service quality
Sam's intelligence layer has been working in the background for months already; automating the triage of emails and absorbing demand before it reaches our expert travel consultants. With only 1% of cases handed to a travel consultant, it means they can focus on delivering even better service excellence.
Lighter caseloads = faster, higher-quality travel management services for travellers and arrangers.
Top five topics for travellers and arrangers
What's next for Sam?
At GBTA Convention, we announced that travellers and arrangers using FCM Booking will soon be able to book trips conversationally with Sam. Not only will this be available within FCM channels, but users can also interact with Sam in your own Microsoft Teams and Slack.
And with Model Context Protocol (MCP) technology, this capability can expand even further into channels like ChatGPT, Claude, and Gemini, without opening a separate app.
For travel buyers like you, that means higher in-programme booking rates and better data capture, without asking travellers to change behaviour.