Meet FCM at NBTS 2026 | Gothenburg
In the Nordics, business travel operates in one of the world’s most sustainability-driven and compliance-focused environments. Transparency isn’t a differentiator. It’s expected. Data isn’t collected for reporting alone. It’s used to drive decisions.
At NBTS 2026 in Gothenburg, we’ll share how leading organisations are building connected travel programmes designed for this reality. By combining human expertise with FCM Platform and our AI-driven ecosystem, we align service, technology and insight into one cohesive structure.
Meet the travel experts
Our nordic experts will be on the ground, ready to share insights, demo new tech, and explore how we can support your travel programme goals.
Don’t miss Marcus at NBTS this year
Monday 16 March, 2026 | 16:45–17:15 | Breakout room: Bergen 1
Being “AI-enabled” is not the same as being AI-driven.
In the session The AI-Driven TMC, FCM’s Global Managing Director Markus Eklund explores what it takes for a travel management company to embed AI at its core, not as an add-on, but as a structured layer connecting data, service and oversight across the entire journey.
The session examines how AI influences governance, programme consistency and decision-making, and why ownership of AI capabilities is directly linked to data control, service quality and long-term value.
For organisations evaluating the role of AI in their travel programme, this session offers a clear and strategic lens on what truly matters.
Meet Sam
We recently announced the relaunch of Sam: an intelligent AI assistant built into every digital touchpoint in our travel ecosystem.
Sam delivers:
- Real-time answers on everything from visas to airport delays
- Personalised support based on your preferences and programme goals
- Multi-platform access via app desktop or chat
- Unmatched disruption support during delays or emergencies
- Built-in security & compliance you can trust
- Smart back-end integrations that power both traveller and manager journeys
With Sam, every journey becomes smoother, faster, and more rewarding - for travellers, bookers, and travel managers alike.
Booking a meeting
We’re offering exclusive 1:1 meetings at the event – this is your chance to: