New York, NY (February 19, 2026) – FCM Travel, the flagship large-market division of Flight Centre Travel Group, today announced the release of Artificial Intelligence, Simplified, a strategic guide designed to help business travel leaders make smarter, more informed decisions about integrating AI into their travel programs. The resource outlines key AI concepts, practical real-world applications, and proven methods to support confident adoption—enabling organizations to turn AI ambition into measurable business impact.

Supported by expert insights from Daniel Senyard, SVP Commercial Platforms & Innovation at FCM Travel, the guide examines the current state of AI in business travel and explores the key trends and emerging practices shaping procurement, development, and deployment strategies. Senyard provides a unique perspective on how AI is reshaping business travel—strengthening duty of care frameworks, optimizing booking and content aggregation, enhancing data visibility and reporting accuracy, and streamlining policy management across travel programs.

“With the rapid rise of AI, the business travel industry is facing both unprecedented opportunity and complexity,” said Senyard. “This guide moves the conversation beyond theory and into practical application—providing organizations with a clear framework to optimize their travel programs and confidently navigate an AI-powered future.”

Throughout the guide, FCM Travel breaks down the critical steps organizations can take to transform AI from a complex cost center into a catalyst for sustainable growth. A clear vision, defined KPIs, and collective stakeholder buy-in are essential for successful implementation. The guide outlines a step- by-step roadmap for launching an AI pilot and assessing organizational readiness—beginning with identifying value propositions, evaluating core competencies, and determining available bandwidth.

It also provides a practical checklist to help organizations assess their preparedness to advance AI capabilities, including whether solutions are proprietary, white-labeled, or powered by third-party technologies. For FCM Travel, that decision was made early in the AI evolution cycle. While many travel management companies continue experimenting with white-labeled tools, FCM Travel took a deliberate approach—choosing to build rather than buy. 

This decision laid the foundation for the creation of the company’s proprietary virtual assistant, Sam—more than just a technology showcase, it is an evolving platform shaped by customer insights, informed by traveller behavior, and designed to deliver measurable value across the end-to-end traveller journey. FCM Travel’s customer-led innovation strategy demonstrates how organizations can position themselves at the forefront of AI advancement. As AI matures, success will not be defined by standalone tools but by the creation of an integrated ecosystem where intelligent technology connects data, content, and service to enhance the overall traveller experience.

For more information or to download Artificial Intelligence, Simplified, please visit here.