Navigate Nordic business travel trends for 2026
Business travel plays a critical role in enabling collaboration, culture, and commercial success for growing Nordic companies.
As the region enters a transformative period, this guide explores the forces redefining how, why, and where your employees travel.
Key Takeaways
- Discover why artificial intelligence usage in Nordic businesses is three times the European Union average.
- Learn strategies to balance rapid technological innovation with the essential human touch in corporate travel.
- Explore data on the normalisation of hybrid and remote work across the Nordic region.
- Prepare your business for upcoming sustainability reporting regulations and carbon footprint tracking requirements.
AI, offsites and sustainability trends
Artificial intelligence meets human expertise
Nordic businesses are leading AI adoption in Europe, with usage rates three times the EU average. This tech revolution is reshaping many industries, and corporate travel is no exception. AI is streamlining processes, moving travel management away from manual guesswork and towards data-driven efficiency.
But technology alone isn't the whole story. The real key to future success lies in blending AI's power with human expertise. The full report explores where those two connect.
Offsites are the new water cooler
With hybrid work now the standard, companies are doubling down on culture to bind their dispersed teams. While digital tools and team-building days help, there's no substitute for extended incentive trips or adventurous offsites when it comes to forging strong bonds.
These trips range from luxury getaways to Survivor-style challenges, all designed to celebrate talent, spark fresh thinking, and get employees out of their daily routines. In fact, internal meetings and events are a major driver of business travel, with one survey showing they account for 57% and 68% of trips, respectively. Download the full report to read more.
Sustainability takes flight
While on the ground, businesses face continued pressure to reduce their carbon footprint, and the same thinking is now being applied to the skies. Sustainable travel is no longer a "nice-to-have"; it's a business imperative.
The introduction of the EU’s Corporate Sustainability Reporting Directive (CSRD) has accelerated this change, making the reporting of Scope 3 emissions, which includes business travel, mandatory for large companies. While this requirement is delayed for SMEs, the pressure to act is already here. Download the full report for more advice and statistics.
Service and supplier trends
Service remains supreme
Airline and airport disruptions remain a constant challenge. Discover how proactive travel management services resolve complex bookings, support accessibility needs, and keep your travellers productive on the road.
Supplier sector shifts
Airline ancillary revenues reached US$150 billion in 2024, and hotel rates continue to climb. Equip your procurement team with the knowledge to negotiate better corporate rates and enforce policy compliance effectively.
Turn your travel programme into a strategic advantage
Prepare your organisation for the next wave of innovation, compliance, and team collaboration. Get the full report!