Matching event expectation to firm’s values
The firm’s reputation for white-glove service is non-negotiable, and with its international meetings and events portfolio growing faster than the team could keep up, they needed a partner who could match the ambition and standards.
Expectations were clear:
Challenges: Service gaps and inefficient tracking
As the firm’s global events grew, cracks started to appear in the foundation. Its centralised support structure in the Nordics (with UK backup) was struggling to keep pace and several challenges emerged:
Responsiveness
Investors in North America and Southeast Asia noticed slower response times, language barriers, and a lack of cultural alignment.
Generic after-hours support
The out-of-hours service was managed by a general team unfamiliar with the firm's specific needs, policies, and expectations.
Manual attendee tracking
Registration and reporting were handled in a spreadsheet, resulting in inefficiencies and an increased risk of errors.
Solution: Strategic, globalised support model for all
A smarter, more scalable solution was needed to drive consistency without losing the personal touch. FCM Meetings & Events introduced its Managed Meetings approach that delivered on coverage, service expectations, and technology needs.
Putting the new solution to the test
The first events to test the Managed Meetings approach were three partner advisory events. These were held in:
- Nordics
- New York
- Hong Kong
Attendees for all three events travelled from all over the world including Asia, Europe, the Middle East, North America, the UK, Australia and the USA. Under the new approach, the team noted significant time savings, with an estimated 40 hours of project management time saved.
Results: A scalable model that delivers
The New York and Hong Kong events marked a turning point in how the global investment firm delivers investor experiences. The project manager said:
“We are very pleased that, together with your team, we were able to set this up. The system worked very well in giving us a clear overview of our investors’ activities, and we received more detailed information from Cvent than through our previous methods, with fewer risks of errors from manual work.”
The value was so tangible that another two events are already scheduled.
Ready to elevate your own meetings?
With FCM Managed Meetings, global scale meets local expertise, tech works for you, and every event runs like it should.
Let’s talk about your meetings and events strategy.