Illuminate 2022: Eco-centric events are here!
“This shift represents a major challenge for the events industry, which must step up its efforts to ensure that sustainability principles are firmly embedded in all aspects of event planning and execution,” says Simone Seiler, General Manager of FCM Meetings and Events.
“Flight Centre Travel Group’s corporate travel brands have already committed to helping their clients incorporate their sustainability goals into their business travel programs, so when it came to hosting our own event, Illuminate 2022, we knew we had to take significant steps to minimise our carbon footprint. It's a win-win for delegates, for our eco-centric goals, and for aligning with the event's motto: Bigger, Better, Stronger," says Seiler.
Four ways to plan a greener event
The partnership with Etihad Airways is a clear example of how partnering with like-minded suppliers can help you reduce the carbon footprint of an event.
Events and conferences generate significant greenhouse gas emissions – and large amounts of waste. There are, however, practical and simple steps you can take to make your event more sustainable.
Seiler has the following advice:
1. Support carbon offset programs
You’ll have heard the call to reduce, reuse and offset, and carbon offsetting is becoming increasingly important in the events industry.
"We are thrilled that FCTG has paid to offset the carbon impact of our event through EcoAustralia, which works to reduce global emissions and restore native vegetation in Australia," says Seiler. “It is just one of South Pole’s accredited carbon offsetting projects, and a brilliant way organisations can take immediate action to address their greenhouse emissions.”
2. Make your events plastic-free
If containers are unavoidable, opt for recyclable materials and look for reusable or biodegradable cups or packaging. This saves resources and reduces the burden on recycling systems.
"Illuminate 2022 has eliminated the use of any plastic items at the event, including water bottles, takeaway coffee cups, cutlery or food and beverage packaging. We’ll also provide refill stations for water bottles and encourage guests to bring their own bottles, and our name tags and lanyards are also recyclable," Seiler says.
3. Implement sustainable printing policies
You can help reduce environmental waste by choosing to showcase your brand on recyclable material instead of paper – or, better yet, by going digital. “We encourage our sponsors and brands to follow our lead by using digital options to provide information and collateral at Illuminate," says Seiler.
4. Make it easy to recycle
Don't just provide recyclable bins at your event; make sure they are well labelled and placed in the right areas. "You need to get buy-in and participation from delegates. We’re doing so by proactively promoting our goal of minimising the event's carbon footprint – and asking our guests to help us do just that," concludes Seiler.
Illuminate 2022 – Have you registered?
Join FCM Meetings & Events’ most sustainable event of the year – Illuminate 20 October 2022.
Titled Focus Forward: Bigger, Better, Stronger, Illuminate 2022 brings some of the biggest brands in business and travel together – FCM, Corporate Traveller, FCM Consulting, Virgin Australia, Rex Airlines, HSBC, Ernst & Young and Brisbane Airport Corporation, to name a few.