The winning formula: 5 steps for finding the right meetings and events company

Group of people having fun at an event

The competition is on (And no, we’re not talking about the one happening in Paris this summer!). Businesses worldwide are blending travel and meetings and events programs to keep up with the fast-paced market. In such a competitive landscape, finding the perfect meetings and events partner isn’t just a nice-to-have — it’s a game-changer. Whether orchestrating a grand conference or planning an intimate corporate gathering, landing the right meetings and events company can mean the difference between a standing ovation and crickets chirping. So, how do you ensure you’re not just a spectator but a champion in the making? Simone Seiler, Global General Manager at FCM Meetings & Events, unveils five strategic tips to help you claim the gold in your event endeavours.

1. Start with a solid warm-up

Just like any athlete gearing up for a race, your event preparations need a solid warm-up. Before diving headfirst into your next big event, take a moment to define your objectives with clarity and precision. Whether it’s igniting attendee engagement at a bustling conference, crafting an unforgettable incentive trip for top performers, curating an interactive exhibition, staging a captivating pop-up activation, or enlightening your audience on a roadshow, crystal-clear event goals pave the way for success. Think about what you need from an event management company in your corner to achieve these objectives with maximum efficiency. Just like a seasoned athlete, a well-prepared approach and coaching partner by your side sets the foundation for success.

2. Research with Olympic precision

When it comes to research, precision is key. Dive into industry publications, blogs, and networking events. Dig deep into potential partners' backgrounds. Pay attention to their track record, reputation, and client testimonials. Stay up to date on industry trends. Seek partners who show adaptability and innovation, proving they have the skills to go the distance. Like a pro athlete scouting the competition, precision in your research can make all the difference between reaching the finish line and falling short.

3. Experience is the name of the game

When you’re assembling your dream team, experience is your MVP. Just as seasoned athletes bring years of practice and triumph to the field, the right meetings and events partner should boast a solid track record. Look for a company with a history of knocking it out of the park in event planning, logistics, marketing, and beyond. It's like choosing a coach with a winning streak — you want someone who's been there, done that, and knows how to navigate every curveball. With experience on your side, you'll feel like you've got the A-team backing you, ready to score big on the event stage.

4. Chemistry counts

Picture this: you're building your perfect team for the big game. Like on the field, chemistry is everything when selecting your meetings and events partner. Sure, qualifications and experience matter, but the real magic happens when you click. Take the time to gauge how well a potential partner vibes with your team. Are they on the same wavelength? Do they share your values and vision? It's like finding a teammate who anticipates your every move on the court. Trust your gut — because when the chemistry is right, collaboration flows effortlessly, and together, you'll score big on the event stage.

5. Trust your instincts

Let's talk intuition – that gut feeling that tells you when something just clicks. In the high-stakes game of event management, trusting your instincts is your secret superpower. You just know when something feels right. Pay attention to how you feel during your interactions with potential partners. Does it feel like a match made in event-planning heaven? Trust that inner voice guiding you towards the perfect fit. Whether you're a team of ten or three thousand, trust that your instincts will lead you to the partner who meets your criteria on paper and feels like the missing piece of your event puzzle.

Going for the gold!

When you bring it all together, you'll master the winning formula for event success. Set clear goals. Trust your instincts. Adapt on the fly. Build strong rapport. Embrace trust. You're well-equipped to navigate the dynamic landscape of event management. So, lace up your metaphorical running shoes, channel your inner Olympian, and get ready to sprint towards event excellence with FCM Meetings & Events by your side!


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