fcmme-hw-2025-trends-report

FCM Meetings & Events 2025 Trends Report

Navigate evolving expectations, boost return on investment (ROI), and design impactful experiences.

The meetings and events landscape is constantly shifting, driven by evolving expectations around budgets, digital efficiencies, and attendee engagement. To truly succeed, you need insights straight from the source. The FCM Meetings & Events 2025 Trends Report, in partnership with Cvent, is your essential guide to understanding what's now and what's next in the dynamic world of events.

Download now

The critical insights every event professional needs

As you work your way through the report, you'll hear from experts like Felicity Burke, FCM Consulting, Simone Seiler, FCM Meetings & Events, and Will Kataria, Cvent. In this report, you will also: 

  • Spot regional and industry-specific trends: Understand the nuances shaping meetings and events across 28 countries and 22 industries.
  • Optimise your budget: Discover how to squeeze more value from every event dollar, especially with varying budget visibility across the industry.
  • Drive engagement: Learn strategies for clever planning that transform attendees into advocates and inspire action.
  • Build sustainable, future-ready events: Prioritise inclusivity, accessibility, and environmental impact in your event design.
  • Benchmark your approach: Get insights into what other industry professionals are doing globally.

 

Key takeaways

Dive into the data and insights from our report, revealing shifts and opportunities in the global meetings and events space.

  • People-centric events: 56% of respondents confirm that meetings and events are primarily for people engagement, be it employees, clients, or both.
  • Growing investment: Corporate events have grown year-on-year globally since 2022, with 46% of companies investing in medium to large-scale events in 2024.
  • Tech-led sourcing on the rise: From 2022 to 2024, the number of organisations sourcing venues on the Cvent Supplier Network (CSN) is up 89%.
  • Shifting budgets: 43% of planners expect to increase their investment in events by 10% or more in 2025, with APAC leading the way.
  • Incentive travel focus: 41% of industries offer incentive travel programs, with a global prioritisation on experiences that go beyond just the destination.
  • & many more! Download the FCM Meetings & Events 2025 Trends Report

Download the full FCM Meetings & Events 2025 Trends Report

By proceeding, I agree to the website terms of use and to my personal information being handled in accordance with the privacy notice accessible below

Frequently asked questions

  • What is the goal of the FCM Meetings & Events 2025 Trends Report?

    The main goal of the FCM Meetings & Events 2025 Trends Report is to help event professionals enhance their planning, level up their skills, and feel represented by the data provided.

  • Why was this report created?

    This report was created because the meetings and events industry is constantly evolving with shifting budgets, rising expectations, evolving technology, and a focus on sustainability. It aims to provide insights to help professionals stay updated, identify trends early, benchmark their approaches, make spending and prioritisation decisions, and engage their audience.

  • Who contributed to this report?

    The report gathers insights from planners across 28 countries and 22 industries, combined with Cvent's venue sourcing intelligence and expertise from FCM Consulting, to offer a global perspective on current and future trends in meetings and events.

  • What can this report help with?

    This report can help you spot regional and industry-specific trends, maximise value from event budgets, drive engagement through clever planning, build sustainable and future-ready programs, understand what others are doing, and apply data effectively for your business and attendees.

  • What is the forecast for the global economy's contribution from travel and tourism in 2025?

    The World Travel & Tourism Council (WTTC) forecasts a record US$11.7 trillion contribution to the global economy in 2025 from travel and tourism.

  • How are organisations adopting technology for sourcing meetings and events?

    From 2022 to 2024, there has been an 89% increase in organisations sourcing on the Cvent Supplier Network (CSN) and a 21% increase in RFPs sent on CSN, indicating a growing adoption of technology in venue sourcing.

  • What are the primary reasons for meetings and events?

    According to 56% of respondents, meetings and events are primarily for people engagement, whether it's with employees, clients, or both.

About FCM Meetings & Events and Cvent

This report is published in partnership by FCM and Cvent. FCM Meetings & Events, along with FCM Consulting, provides a global, grounded look at the meetings and events industry, leveraging their expertise to help professionals in event planning and corporate travel. Cvent, founded in 1999, is a leading meetings, events, and hospitality technology provider with over 5,000 employees and 24,000 customers worldwide as of December 31, 2024. Cvent offers a comprehensive event marketing and management platform, including solutions for online registration, venue selection, marketing, virtual and onsite tools, and attendee engagement. They also provide a global marketplace for event professionals and venues to connect and create impactful experiences.