Meet Sam: your intelligent business travel assistant.
Drive efficiency, simplification and a better
travel experience with Sam, FCM's agentic AI.
AI built for business travel programmes
Powered by customer data and feedback
Made for travellers,
arrangers and travel managers
Whether you're planning a trip, booking for someone else, or
at HQ mulling over business travel strategy, Sam is there for you.
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Business Travellers
Sam is the companion that's always one step ahead.
- Explains policy, trip details, visa requirements, and more.
- Flags disruptions before you notice them.
- Search, book, rebook, or cancel all in conversation.
- Emergency support with full context hand-off to consultants.
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Travel Arrangers
Sam extends your reach.
- Real-time visibility across every traveller you manage
- Book, change and manage trips on travellers’ behalf
- Resolve disruptions at scale, without switching tools or losing context.
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Travel Managers & Procurement
Sam turns your programme data into a live intelligence feed.
- Get instant answers with visualisations.
- Always-on AI agents surface anomalies before they become problems.
- Build guardrails and policy information so answers are always relevant.
Intelligence that connects every
channel
Sam combines knowledge from your travel policy, traveller profiles, FCM products, specialist travel sources, and the internet for an intelligence layer that connects every FCM touchpoint.
Enterprise-grade
security, and your guardrails
Sam knows your company’s travel policies,
traveller profile data, and past trip details.
And thanks to structured workflows and
guardrails, answers are always personalised,
accurate, and compliant.
All data is stored securely in FCM’s private
environment and never used to train public
or customer-shared AI models.
Book and change travel
in a single message
Book travel in one step with no forms or app switching.
Just tell Sam where and when , and you can compare flights, hotels and transport instantly, with your company's preferences prioritized.
Switch seats, request upgrades, move or extend stays all in a single message, without calling the airline. If your flight's cancelled, Sam rebooks you onto the next available option instantly.
Agentic AI connected
across teams and tools
Switching between conversational chat and human support shouldn't mean starting all over again.
When Sam has done all it can and someone needs to step in, our consultants seamlessly pickup where you left off with the same context and chat history.
No repeating yourself, and Sam learns to improve next time.
"I checked if receipts were required for Concur expenses. Sam gave an answer straight from the policy, knew the NA exception, and all the specifics."
Pilot participant on policy guidance
Explore more features of FCM Platform
Experience Sam’s intelligence throughout FCM Platform
Sam FAQ
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What can Sam actually do?
Sam answers questions about corporate travel based on what the individual is asking. But it's not a script-following chatbot like you'll see in the rest of the business travel industry. Sam is the intelligence engine behind all FCM’s technology, and is a smart virtual assistant powered by generative artificial intelligence (AI), rich company data and FCM workflows.
Sam combines natural language processing models (like OpenAI) with business traveller profiles, company policies, past booking confirmations, individual preferences and business travel agent interactions. That means each answer is personalised and relevant. This is AI and business travel that you've never seen before!
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Is Sam bilingual?
Yes, Sam can understand various languages and can also reply in a different language to your question. This is a big tick for large multi-national travel programmes where teams are based all around the world.
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How do conversations with Sam work?
Sam is designed for natural, question and answer interactions. Ask Sam anything! While travel planning, you could ask what perks or paperwork are needed based on the itinerary. Or ask Sam for advice on cost savings and future trends, based on your reporting dashboards in FCM Platform.
Users can access their own chat history anytime, which is stored according to standard data retention policies. If you leave and come back later, your conversation will still be there. Unlike other AI assistants, Sam won't make up answers, or use another client's information to fuel its responses to your team.
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How does Sam access and manage travel policies?
Sam's knowledge is built on playbooks that contain travel policy and travel programme information. Travel policies can be provided in Word docs, PDFs or links to websites. These are uploaded and managed by FCM as your business travel management company. Sam references these sources to provide accurate, policy-aligned responses. These remain private and are not used to train other customers' Sam interactions.
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How does Sam help travel programmes?
In this new era for business travel, Sam reduces friction for business travellers, increases self-service, and flags risks or policy breaches before they happen. That saves time, optimises travel costs, reduces support needs, and drives travel management programme compliance. Sam will be available via FCM Platform desktop and mobile app.
Can we say this artificial intelligence is revolutionising business travel? We'd like to think so. Operational efficiency, travel budget optimisation, streamlined processes, stress-free booking experiences - Sam's poised to help in all these areas.
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Is my data protected in Sam?
Yes. Sam is built with enterprise-grade security at its core. All conversation data, including sensitive information like passport photos, is stored securely in FCM’s private environment and never used to train public or customer-shared AI models. Access is permission-based and fully aligned with our internal security settings and policies. Traveller chats remain private and are not accessible to travel managers or other users.