London, UK, 24 June 2026 – FCM Travel today demonstrated the latest in its next-generation AI-powered technology ecosystem at Business Travel Show Europe (BTS), as the company continues to redefine what enterprise travel management can deliver as the demands on travel professionals grow. 

FCM's technology ecosystem is built with an AI core at its centre – not layered onto ageing infrastructure. The result is a travel program that drives higher adoption, stronger compliance, and less leakage, while giving travel professionals more time to manage the program instead of the system. 

At the heart of the ecosystem is Sam – FCM's AI assistant and intelligence layer running through the ecosystem. Sam connects travellers, managers, arrangers and FCM's own experts to the same information, context and workflows in real time. When a traveller asks a question, Sam already knows their policy, profile and history. When an FCM consultant picks up the conversation, Sam has already briefed them. 

Travel programs have never faced more complexity – more tools, more data, more expectations – and yet the experience for travellers and travel managers often hasn’t kept pace. At FCM, we’ve always believed that technology should remove friction, not create it. What we’re showing at BTS is what happens when you build with the traveller at the centre: a platform that already knows what you need, connects with the right people at the right moment, and gets smarter every time it’s used. That’s what sets FCM apart – not just what the technology does, but how it feels to use it.

-John Morhous, Chief Experience Officer, FCM Travel 

At BTS, visitors to the FCM stand will get an exclusive first look at FCM Booking, the brand’s online booking tool, ahead of its launch later this year, alongside a walkthrough of conversational booking capabilities. Enabled by Sam, FCM’s conversational booking feature allows travellers to describe what they need in plain language, with Sam returning policy-compliant options informed by past trips, loyalty status and preferred routes. 

To reduce tool friction and improve in-program compliance, FCM is deploying Model Context Protocol (MCP) technology, a connective layer that allows Sam and other FCM services to be accessed from inside a customer’s own environment such as Microsoft Teams and Slack. Travellers can search, manage and get support without switching context. For travel buyers, the result is higher in-program booking rates and better data capture, without mandating new tools or behaviours. 

FCM's predictive analytics suite is also on show, giving travel buyers proactive intelligence ahead of issues arising – surfacing spend, compliance and disruption risks before they impact the program, rather than reporting on them after the fact.  

Built and owned end-to-end, FCM’s proprietary platform brings together comprehensive approval workflows and a browser extension that nudges travellers back to policy – reducing leakage and giving travel buyers a genuinely connected view of their program.  

For enterprise customers on SAP Concur, FCM is enhancing the existing experience – layering FCM’s intelligence and service capabilities on top of current infrastructure so buyers can maximise the value of what they already have.

What excites me most about where we’re heading is that every piece of our ecosystem is designed to work together. Sam, analytics, MCP integrations, conversational booking – these aren’t separate product bets, they’re a single connected platform that compounds in value over time. For our customers, that means a travel program that genuinely improves the more they use it. We’re not done building, but what we’re demonstrating today gives a clear picture of where enterprise travel technology needs to go, and we’re already taking customers there.

-Jess Dunderdale, Global Head of Product, FCM Travel