The GBTA’s 'Frictionless Travel' report has a subheading worth reading: “For companies around the world, enhancing the travel experience for employees instead of cutting corners on cost promotes workplace satisfaction, organisational loyalty and operational efficiencies.”
In other words, if you reduce travel stress you not only improve employee welfare, but you increase the corporate travel programme’s ROI.
A no-brainer really.
Accepting that this is a good idea is not the same as implementation. That requires identifying, measuring and analysing the problem and then coming up with a strategy for a solution.
WHAT CAUSES TRAVELLERS STRESS? AND HOW DO WE ADDRESS IT?
The report surveyed travellers from different regions and found that ...
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