The biggest opportunities of implementing a mobile strategy, according to GBTA:
- 78% increased traveller engagement
- 43% reduced off-program bookings
- 55% increased compliance
- 34% lower transaction costs
However, as high as 69% of companies had not implemented a mobile travel strategy into their travel program, according to a 2016 GBTA Foundation survey.
Is your business ready for the increasingly self-service driven world in which travellers can book travel and communicate directly with travel suppliers to better manage their trips?
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To find out all you need to know about integrating a mobile strategy into your business travel program to make the traveller experience seamless and efficient, download our free FCM white paper.