Our mobile travel app, Sam:]

We think it's time you meet Sam:]

We know you can’t always manage, book or view your business travel services and plans from your desk. That is why we believe it is crucial to develop technology that enhances your traveller experience on-the-go. And that's why we created Sam:]

Our Smart Assistant for Mobile, or Sam for short, is an industry-first. Our mobile app is a travel assistant in your pocket, powered by artificial intelligence. Sam has proved a game-changer for clients and many have said it has “saved” them during a trip. It is simple and intuitive to use thanks to its chatbot-based interface, which is like using Facebook Messenger or WhatsApp.

Whether you're on the move or away on a business trip, you can be confident that Sam can handle everything, from booking your flights, hotels or ground transport to updating you on the weather at your destination so you know what to pack. Sam also advises you on your exact departure gate, flight time changes or where to collect your bags plus suggests restaurants to visit, alerts you about traffic delays and connects you to a live text or phone chat with a consultant if you need or want it. And for those that manage or book travel on behalf of others, we now have Sam:] for Travel Arrangers.

Created by our innovative FCM Lab to be friendly and personal, Sam's based on real-life FCM travel consultants and designed to solve common problems identified by extensive research among travellers and clients.

Traveller Hub


When you’re planning a business trip, you need the best information at your fingertips. Our new Traveller Hub is fully integrated into Sam:] so you can get all the information you need at the touch of a button.

On the Traveller Hub you can access: 

  • The latest air, hotel, and border updates from across the globe
  • An interactive world map to help you assess your destination’s risk, delivered by travel safety specialist Sitata
  • An innovative, AI-powered chatbot to answer all your Covid-19 related travel questions

Want to find out more?

DOWNLOAD WHITE PAPER             or             REQUEST A DEMO OF SAM:]

Sam:] makes every traveller's business trip easier

Organised Sam App
Responsive Sam App for Clients
Intelligent Sam App
Interactive Sam App

Sam:] travel alerts

As a travel companion, Sam:] has always been quick to let you know about changes to your flight or your gate, traffic conditions and what to expect weather-wise. Now, thanks to a partnership between FCM Secure and WorldAware intelligence, Sam:] helps your company fulfill its duty of care requirements by sending relevant security notifications to travellers - and allows them to share their location to notify they are safe.

Sam travel app screenshots

A snapshot of the features:

  • Real-time notifications combining GPS (with permission) and the traveller's itinerary
  • Notifications broken down by Warning or Critical alerts and include recommendations by real travel and risk management experts
  • “Report I’m safe” capabilities
  • Warning alerts can also be enabled and consist of two categories: environmental and security alerts
  • Security notifications are sent both to the traveller and the travel arranger (if activated).


Introducing Sam:] for Travel Arrangers

Managing the travel plans of one individual can be difficult enough, but co-ordinating travel plans for whole teams of people can be complicated - especially when unforeseen and unexpected issues arise.

Thanks to Sam for Travel Arrangers – the latest iteration of FCM’s smart assistant for mobile - travel management can be hassle-free.

What does Sam:] do?

The app - available from the App Store and Google Play - will seamlessly support anyone responsible for travel itineraries, meeting bookings, appointment scheduling or the general well-being and safety of a CEO, entire department or any number of single employees from offices around the world.

Whether it's for one or 1000+ travellers, those working as a travel arranger, EA, meeting scheduler or security manager, for example, can use the app to oversee where their travellers are or are meant to be - and then instantly help them when problems occur, often before they become aware of the issue themselves. Previously, when a flight or accommodation booking was suddenly cancelled, the original version of Sam would automatically alert the traveller - and it still does.

But now it has the much-needed and requested ability to tell the travel arranger and wider team too by linking them to that traveller’s itinerary through a download of the app onto their own phone.

How does Sam:] do it?

The power of technology is changing the very nature of corporate travel. Sam is designed to incorporate the most important features that a traveller and a travel arranger needs.

Request a demo of Sam:] for Travel Arrangers

Sam for Travel Arrangers really does take care of everything from within the app. It can be used to:

  • Show each traveller’s flight plans and automatically alert the travel manager to any substantial delays or cancellations
  • Allow anyone overseeing a traveller to check whether they have remembered to book a hotel room or car transfer if they had promised to do so
  • Remotely book alternative flights, accommodation or transfers and notify the traveller with the confirmations needed [coming soon]
  • Send messages to each traveller and anyone who looks after them about important destination information as well as any changes or problems arising
  • Mark specific trips as personal so a traveller can use Sam’s helpful features when on holiday but without any oversight or assistance from their company.

Why should Travel Arrangers use Sam:]?

Informed Sam App
Sam for Travel Arrangers is Responsive
Connected App for Travel Arrangers
Confident Travel Arrangers use Sam App

Fill in the form below to request a demo of Sam:]

Find out more about FCM's technology offering

Travel Technology

We believe technology should move you forward so we have developed an industry-leading suite of products to make your business travel management simpler, faster and more efficient. FCM Connect is personalised to the travel tools and information you need to manage, book and travel with ease.


A groundbreaking and innovative part of our global travel management company is the FCM Lab. It has the freedom and knowledge to focus on developing technology solutions that can solve the real business travel problems you face, enhancing the way in which you interact with your business travel programme and our services.


A fast and transparent tool to reduce the time you and your travellers spend inputting and understanding business travel expense data for real savings.