GUIDE
Getting started with strategic meetings management
A beginner's guide for travel managers
Are your organization's meetings and events a black hole of untracked spend and missed opportunities?
What if we told you that you can apply everything you've learned about the travel category to meetings and events? Getting started with strategic meetings management provides a scalable framework for organizations looking to establish their meetings programs on their own terms. Discover how to transform complexity into clarity and unlock the full potential of your events.
Apply your strategic travel thinking to a new category
"This guide was created for one simple reason: to help you cut through the noise around strategic meetings management (SMM) and get to what really matters. I believe that great leadership requires passion, tenacity, and integrity, and this guide reflects that approach. It’s honest, strategic, and built to deliver clarity."
Joanne Shaw, Director, Enterprise Sales, FCM Meetings & Events
Inside the guide, you'll discover how to:
- Overcome common misconceptions: Gain a deeper understanding of the benefits of strategic meetings management.
- Build a strong foundation: Gain control over your meeting activities with clear reporting, built-in governance, and spend transparency.
- Bring consistency to complexity: Coordinate your meetings management to ensure cost-effectiveness and cross-functional alignment, unlocking the "why" behind your meetings.
- Turn insight into advantage: Leverage data-driven intelligence to enhance performance, inform business decisions, and harness the momentum for continuous improvement.