ramadan lanterns

GUIDE

The business traveller’s roadmap for Ramadan

Heading on a business trip during Ramadan? Or maybe you have colleagues who observe this sacred month? As Muslims around the world begin observing Ramadan, read on to learn how this momentous occasion impacts the daily lives and business operations of millions worldwide.

ramadan food

The essence of Ramadan

Ramadan is that special time of year for Muslims around the world, where from dawn till dusk, it's all about fasting, reflection, and community. It's a time rich with significance, commemorating the revelation of the Quran to Prophet Muhammad. Ramadan is packed with meaning — it’s about cleansing the soul, finding self-discipline, and deepening empathy for the less fortunate. And of course, the spirit of Ramadan fosters unique community connections, with iftar (breaking fast) gatherings and prayers illuminating the evenings.

Then, there's Eid al-Fitr, the joyous festival that marks the conclusion of Ramadan, filled with prayers, delectable meals and acts of generosity. Streets and homes buzz with excitement, as people don their finest attire, exchange gifts and come together to share in the happiness of the occasion. Eid goes beyond a day of celebration; it’s a reminder of the enduring values of faith, community and compassion.

ramadan dusk

Time, traffic and business: The Ramadan rhythm 

During Ramadan, the rhythm of daily life transforms. Business hours may shorten, especially in the private sector, and the pace of work can slow down. Traffic patterns shift dramatically, with roads becoming eerily quiet during prayer times and just before iftar (the breaking of the fast), only to surge with activity afterward. For business travellers, this means planning is paramount. Adjust your schedule to accommodate these changes, and be prepared for late-night meetings or events, as business and social activities come alive after Iftar, the evening meal that breaks the fast.

The daily rhythm shifts noticeably during Ramadan. Business hours often reduce, particularly in the private sector, while the pace of work can slow down. Traffic patterns fluctuate, with the streets quieting down during prayer times and just before iftar, then bursting with life afterwards. For business travellers, adept planning becomes crucial. Adjust your schedule to accommodate these changes, preparing yourself for potential late-night meetings or gatherings post-iftar.

Business etiquette during Ramadan

Here are some pointers for smooth-sailing business interactions during this holy month:

1. Be proactive about timing

Aim to schedule meetings from mid-morning to early afternoon, avoiding the late afternoon and early morning hours when energy levels might be low due to fasting and night prayers. Be mindful of Eid al-Fitr, a public holiday in many regions, by checking local calendars in advance.

2. Understand pace and patience

Speaking of timing, anticipate a slower decision-making process during Ramadan, with the focus on spirituality possibly extending consultation periods with your contacts, so show patience and understanding.

3. Embrace modesty

Reflect the month's spirit through your attire by choosing outfits that are conservative yet professional. Opt for conservative attire that covers shoulders and knees, aligning with the modest spirit of Ramadan.

4. Gifts and greetings

Expressing goodwill with small gifts, like dates, can mean a lot. Dates are a traditional and safe choice, as they are often used to break the fast. Avoid alcohol or pork products, not just in gifts but also in any meals you might be hosting.

5. Join in, respectfully

If you're invited to an iftar (breaking of fast), accepting the invitation is a wonderful gesture of respect and can deepen relational ties. Just remember to follow your host's lead when it comes to dining etiquette and express your heartfelt gratitude for the invitation.

Traveling during Ramadan or engaging with observing colleagues is a unique opportunity to see a side of cultures you may not usually experience. With some adjustments and an open heart, it’s an enriching experience, promising deeper connections and shared moments of tradition.

And to all those celebrating, may this Ramadan bring you serenity, joy, and spiritual growth.