Client
Finsure is one of Australia's leading aggregators. Connecting brokers with lenders across mortgages, commercial, and diversified lending. Since 2017, Finsure has trusted FCM Meetings & Events to bring their events to life. This time, the focus shifted to Finsure's commercial and diversified audience, a micro-community of brokers who specialise in mortgages for small to medium-sized businesses.
The event
Finsure’s Commercial & Diversified Finance Summit brought together 150+ guests from across Australia and New Zealand for two days of networking, knowledge sharing, and celebrating. Held in Adelaide, the event program provided a mix of work and play. Featuring a conference, awards gala, after party, and optional activities to cap off the visit.
Goals & objectives
When Finsure hosts events, their benchmark is high, and this event was no different. The brief was to impress and deliver an experience that set Finsure apart from its competitors. Their goals were to:
- Give brokers dedicated access to financial institutions and the latest industry innovations.
- Celebrate and recognise top performers within the Finsure network.
- Showcase sponsor brands in creative, high-impactful way throughout the event.
- Manage the end-to-end event delivery, from registration through to after-party and feedback.
- Maintain a fun and engaging tone, that was unquestionably worth the investment for attendees.
Our approach
Thanks to a fully customised event app, every guest arrived in Adelaide with their personal itinerary in hand. Behind the scenes, FCM’s Group Travel team coordinated every flight, transfer, and hotel booking so 150+ brokers, partners, and employees from Australia and New Zealand arrived with ease.
Welcome, conference & gala
The summit opened with a half-day conference at the brand-new Marriott Adelaide, a spot that doubled as accommodation for the guests. That evening, the group shifted to the historic Adelaide Town Hall for a gala dinner. Drawing inspo from the food, wine, and light-filled capital, our Creative Services team developed the “City of Lights” theme. Heroing both the destination and sponsor branding, projection mapping was spread across the Town Hall walls with imagery of the Barossa and McLaren Vale. Deep burgundy and purple centrepieces, with grapes and florals further tied the room back to South Australia’s wine country.
Guests were treated to an electric violin duo performing six modern tracks, finishing the set with a song from Adelaide’s own Sia. Lollipop dancers framed the stage in spotlights, while Blanco Horner delivered an unbeatable dinner service. The celebration continued at the after-party, with exclusive downstairs access at Electra House. Complete with a grazing table, roving desserts, DJ, cocktails, and dance floor.
Expo and opt-in activities
Day two balanced business and lifestyle. The morning featured an interactive expo where brokers connected directly with financial institutions. Gaining hands-on access to products, lender partners, and exclusive intel to fuel their businesses. A keynote from futurist Dr Ben Hamer then closed the formalities.
In the afternoon, guests could choose between two opt-in experiences. A private Penfolds signature wine tasting or a behind-the-scenes guided Adelaide Oval tour. The opportunity to be a tourist for half a day gave attendees the chance to explore iconic South Australian culture and make the most of their time outside the conference room. For those who stuck around longer, FCM Meetings & Events secured special rates with the Marriott, allowing them to bring their families and turn the work event into a short vacay.
A conference doesn’t always need to be contained within four walls. People want to maximise every moment, and that’s what we built into Finsure’s program by adding in optional activities and a little downtime.
– Breanne Druce, FCM Meetings & Events.
Outcomes
The summit closed with every detail unfolding as planned. Attendees praised the Penfolds and Adelaide Oval tour and the gala, reinforcing Finsure’s reputation for setting the bar high.
Adelaide is an incredible, and often underrated, destination for corporate events. With world-class food, wine, and venues — plus seamless accessibility — it’s the ideal city for businesses to host memorable and meaningful gatherings. It was a pleasure to work with the Adelaide suppliers, and with Finsure’s trust, to help showcase what Adelaide has to offer.
– Eva Nelving, Project Lead, FCM Meetings & Events
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