Case Study: Globalising a local-driven preferred hotels programme
Globalising a local-driven preferred hotels programme
A global drinks manufacturer and distributor. Serving up international and domestic travel around the US, UK, Africa and Asia, with 5,000 travellers keeping business flowing through site visits, board meetings and product launches.
Download the case study to discover:
- How the hotel programme had got so fragmented.
- What year one objectives were.
- What hotel engagement looked like.
- What had to be adapted thanks to COVID.