FCM Consulting will take a deep dive analysis into your organisation and stakeholder impacts, guiding you through a tailor-made strategy with custom-made content design, development and creation. Using our proven framework, marketing expertise and strategic insights, we’ll deploy a custom change management strategy with long-lasting effect.
“Whether it’s email, social media or otherwise, travellers hear a lot internally from your business already. And since you’re trying to talk to everyone from experienced executives to recent graduates, it’s not just one format that gets the cut-through.”
Eve Smith, Communication and Change Lead at FCM Consulting.
Discover change and communication strategy with FCM Consulting
Analyse your communication channels
Our consultants will hold workshops to understand what your current communication channels are, what you want to achieve, and with key stakeholders involved. You’ll get recommendations and an action plan to deploy a refreshed communication strategy that will clearly and engagingly deliver your messages and encourage the right action from across the business.
Reach your C-suite audience
You will collaborate with our consultants to ensure your C-suite travellers have the most relevant insight into the travel programme. We’ll work on video clips, industry commentary from FCM Consulting’s quarterly trends reports, regional updates and further analysis to provide the audience with the context of what’s happening in the travel industry. Your profile is raised in this process too, smoothing the way for future corporate travel programme strategy and budget decisions.
Enhance your onboarding comms plan
Moving to a new TMC requires large-scale organisational change, which our consultants can assist with an enhanced onboarding plan. Bespoke to you, the actionable plan will be tailored to your company’s nuances, requirements and structure, and include written, video, in-person and virtual content. The result is a well informed and engaged traveller community, who understand and appreciate the change.
Optimise strategy behind widespread communication
Once FCM is embedded into your business, our consultants can continue to assist your long-term communication strategy. From promoting a new feature to your stakeholders, to any changes you may want to communicate; we’ll leverage your communication channels to ensure the message gets out there. Topics might include travel expenses, cost savings, pre-trip approval or the travel experience with airports and paperwork.
“When they’re going to book a trip, our travellers are remembering the information they read in the newsletter and are putting more consideration into their decisions and actions.”
Nichola Rimmer, JTI
FCM Consulting Insights
Customer Success Stories
Communicating travel intel with JTI’s stakeholders
JTI went through a transformative few years in the travel space. The team turned to FCM Consulting to suggest a communication method that would allow them to share information and updates, and ultimately shine a light on the strategic side of travel procurement.