13 August 2020
FCM's parent company, Flight Centre Travel Group (FCTG), announced the acquisition of San Francisco-based WhereTo, an enterprise travel platform and technology company that simplifies and improves business travel planning for corporations. WhereTo pulls in content from dozens of sources and uses artificial intelligence-based algorithms to quickly guide users to the optimal trip options within policy, factoring in criteria like traffic conditions, travel deals, and personal preferences.
This acquisition follows on the heels of several other technology-based businesses that FCTG has acquired or invested since the beginning of the year, including TPConnects and Shep Travel. FCTG plans to integrate the WhereTo offering into products and services offered across both its FCM Travel Solutions and Corporate Traveller brands globally.
“As a leading travel management company, FCM is committed to helping our customers adapt and stay ahead with data-enabled, traveller-centric technology solutions that would allow them to emerge from the crisis stronger than before,” said Bertrand Saillet, Managing Director for FCM Travel Solutions in Asia. “WhereTo not only supports FCTG’s efforts to advance and scale the corporate travel business, it enables us to address a wider range of customer needs post pandemic. Its capabilities and specialisation complements and champions the same values we have, and that is to provide corporate customers with best-in-class technology tools that are simple, personalised, accurate and efficient at the same time.”
Over the past several years, FCTG has put a great deal of emphasis and resources to build a dynamic and robust system that can easily work in tandem with a variety of technologies and platforms utilised by airline partners. The partnership with WhereTo is a critical step in building a customer experience from the ground up that can handle an increasingly complex distribution environment.
“The need to provide our customers with an advanced digital platform that accentuates the blended service model we offer is further heightened with the COVID-19 pandemic,” said FCTG Chief Experience Officer John Morhous. “We look forward to leveraging the WhereTo technology within our existing products to help expose the complex duty of care requirements we’ll be facing as global travel restrictions are lifted, in line with the ‘design & control’ of user experiences which underpin the strategies of the FCM Travel Solutions and Corporate Traveller brands.”
“We are very excited to have WhereTo become part of the Flight Centre Travel Group family,” said Ryan Wenger, WhereTo’s, CEO and founder. As we began with a focus on large enterprise customers, we’re eager to bring that premier level of security, customisability, and functionality to clients of all sizes. FCTG has a strong technology and service foundation that we will leverage to become the best in class travel management platform for any employee or travel manager.”
WhereTo, Inc. is a San Francisco-based enterprise software company which evolved from WhereFor, the first search engine based around a traveller’s budget. With funding from investors including Emergence Capital, 500 Startups, and Rob Dyrdek, WhereTo was designed to serve the online business travel needs of complex global companies. Deployed in multiple languages and countries around the world, WhereTo is the only modern travel management platform that is both SOC-2 and ISO-27001 certified, offering unmatched security and reliability.
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