New York, NY (October 6, 2026) – The GBTA Foundation, the charitable arm of the Global Business Travel Association (GBTA), has announced its prestigious 2026 WINiT Top 50, an annual list celebrating the outstanding achievements and contributions of women leaders across the business travel industry. 

This year’s honorees include Melanie Primevert, Global Product Enablement Lead, FCM Travel, who was recognized in the ‘Women Innovating the Way We Travel’ category, which highlights individuals who inspire others by demonstrating revolutionary thinking and creativity in advancing the business travel experience.

WINiT is a global network focused on delivering career development services, educational programs, and resources to women in travel-related businesses. As part of the GBTA Foundation, the program is designed to help ensure the support and advancement of women across the travel industry.

“Through her innovative work transforming business travel technology, Melanie has become one of the most influential leaders in our industry. Her strategic approach has driven significant change for our business and our customers, while helping to shape the future of business travel. I’m incredibly proud to see her receive this much-deserved recognition from GBTA and be honored for the positive impact she continues to make throughout the industry.”

John Morhous, Chief Experience Officer, FCM Travel.

An accomplished technology executive with over 15 years of industry experience, Primevert continues to stand out for her leadership in the business travel technology space. She is passionate about transforming product roadmaps into tangible results and solutions that can be deployed and scaled globally. Her innovative work has been instrumental in driving the continued adoption and global expansion of FCM Booking, FCM's proprietary corporate booking platform.

She brings a strategic mindset to her role and has a unique ability to turn product visions into deployment frameworks, with a focus on purpose-driven advancements that address the needs of travelers and customers. Throughout her career, Primevert has always been a champion for innovation in business travel, committed to inspiring and driving meaningful change across the industry.

The full list of winners will be honored at the upcoming GBTA WINiT Summit, taking place on Tuesday, October 27 in Dallas. 

For more information on the GBTA WINiT Awards, please visit here.

 

About FCM Travel

FCM is one of the world’s largest travel management companies and a trusted partner for thousands of national and multi-national organizations, including many household brands, Fortune 500, and FTSE 100 companies. With a 24/7 reach in 95 countries, FCM’s agile and flexible technology anticipates and solves client needs supported by expert teams who provide in-depth local knowledge and duty of care as part of the ultimate personalized business travel experience. 

As the flagship corporate travel arm of Flight Centre Travel Group, FCM is able to deliver some of the most competitive rates, unique added-value benefits, and exclusive solutions for its clients to support their business travel requirements. A recognized leader in the travel tech space, the company has debuted several proprietary client solutions over the last 12 months including a new omnichannel platform featuring a "first of its kind" customized end-to-end user experience and FCM Booking, an innovative option to traditional OBTs. 

Alongside its travel management services, the company provides specialist services through FCM Consulting and FCM Meetings & Events to serve the broader needs of clients. Discover the alternative at www.fcmtravel.com 

About GBTA WINiT

GBTA WINiT is a network of global women and men who serve as catalysts to drive change by providing support and empowering women to take the next step in their careers. The GBTA WINiT Program aims to support gender equity in the business travel industry by helping women thrive and advance throughout the lifecycle of their careers. The core programs of GBTA WINiT include mentorship, education and development, and network and community. Visit here to learn more about GBTA WINiT.

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