FCM_ANZ_Corp Benefits_HW

CASE STUDY

Enhancing Employee Retention through Corporate Benefits

 

In a dynamic business environment, employee retention is a critical challenge faced by many organisations. FCM Australia’s top-rated Account Manager addressed a significant pain point for two of our customers by extending corporate benefits and negotiated hotel rates to their employees.

This initiative not only enhanced employee satisfaction but also fostered stronger relationships with hotel partners.

Key takeaways

  • Extending corporate travel perks to employees isn't just a nice-to-have, it's a measurable retention lever 
  • One negotiated rate can scale fast: a single Perth hotel deal grew into 30+ properties across the APAC region
  • Hotel partners are keen to collaborate, offering discounts and weekend rates as part of a shared employee value story 
  • The ripple effect goes beyond HR: stronger hotel partnerships, better employer branding, and real cost savings on attrition

Contents

Client Background

In annual Business Plan discussions with two of our Perth-based FCM customers, it became evident that employee retention was a core business goal. High turnover rates were affecting productivity and increasing costs associated with recruitment and training.

Our Account Manager engaged with the customer’s Procurement, HR, and Leadership Teams to explore innovative solutions that could enrich their employee value proposition, and we proposed extending existing corporate benefits and negotiated hotel rates to their staff.

Key initiatives

  • 1. Collaborative Communications Plan

    To ensure seamless integration and awareness of the new benefits, we crafted a comprehensive communications plan that included mass communications, promotional flyers, intranet banners, and detailed information on their employee benefits pages.

    Young woman in mustard coat leaning on a barrier overlooking busy street with palm trees.

  • 2. Exclusive Hotel Benefits

    Major hotel chains were eager to collaborate, offering substantial discounts and perks without any minimum spend requirements. These exclusive benefits included 15% off the Best Available Rate (BAR), even during weekends, chain-wide discounts, and additional perks initially intended for corporate travel. The same advantages were extended to employees for leisure travel at no extra cost.

    Young woman in mustard coat leaning on a barrier overlooking busy street with palm trees.

  • 3. Extensive Reach

    One noteworthy example showcases how a negotiated rate with one Hilton hotel in Perth was extended to over 30 properties across Australia, New Zealand, and the Pacific Islands, thereby significantly broadening the accessibility and appeal of the program.

    Young woman in mustard coat leaning on a barrier overlooking busy street with palm trees.

Benefits

Employee Satisfaction and Retention

By offering attractive benefits that also cater to employees' leisure needs, the organisation witnessed a notable increase in employee satisfaction. Staff members appreciated the access to exclusive hotel discounts, which enhanced their work-life balance. Consequently, employee retention rates improved, reducing costs linked to attrition and new hires.

Strengthened Business Relationships

Through strategic collaboration, both FCM customers and the partner hotels enjoyed strengthened relationships. Hotels experienced increased patronage from employees, while the customers reaped the benefits of the favourable rates. This symbiotic relationship contributed to ongoing trust and future negotiations beneficial to both parties.

Brand Reputation and Employer Branding

The initiative bolstered the client's reputation as a forward-thinking employer that prioritises employee wellbeing. The extended benefits served as a unique selling point in attracting top talent and promoting the organisation as an employer of choice.

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